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PPA report highlights magazine sector’s value to UK economy: The Media Roundup

What's New in Publishing 17 May 2021 07:10

PPA report highlights magazine sector’s value to UK economy

The PPA has published a new report highlighting the scale and reach of the consumer magazine and business media sector. The Sector Insight Report puts the economic value of magazine media at £3.74 billion in 2019, directly supporting 55,000 jobs.

Part of the UK’s creative industries, magazine publishing brought an estimated £519 million into the UK economy through exports of 73 million magazines. Despite digital growth, print still has a significant presence, with an estimated 700 million consumer products and over 50 million B2B products being distributed in 2019. Distribution relies on 45,000 retailers across the UK, supporting an estimated 6,400 jobs in that supply chain.

Of course this was all pre-COVID, and 2020 revenues are down 10%. But renewed focus on audience relationships has left the industry optimistic for a recovery in 2021. Fingers crossed.

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Sector Insight ReportUKSubstackPPA
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