Search

Diageo, Moonpig, Y&R PR: Meet The Drum PR Awards jury 2020

The Drum 21 May 2020 10:00
Diageo, Moonpig, Y&R PR: Meet The Drum PR Awards jury 2020

The Drum PR Awards has returned following its inaugural year to recognise the agencies, brands and people at the very top of PR.

The PR industry is more vital than ever. Guiding the communications of companies, governments and organisations effectively remains the skill of a select group of professionals.

This year's jury includes experts from Snap, Diageo, Moonpig, Funko, Persuasion Comms, Stripe Communications, Y&R PR, Splendid Communications, Hope and Glory PR and Newsworks, with more to be annouced.

Below is a rundown on seven of our stellar judges:

Alec Samways
Splendid Communications
Alec Samways
Chief executive officer and head of creative strategy
Samways is the chief executive officer and head of creative strategy at Splendid Communications. He founded Splendid in 2004 to build a communications agency that creates value for brands in the real world. His previous roles included head of global consumer practice at strategic research consultancy Datamonitor, and head of the brands division at Slice.
Michelle Lavipour
Michelle Lavipour
Global head of brand commmunications
At Diageo, Lavipour leads corporate storytelling globally across its brands, marketing, innovation, and diversity and inclusion strategy. She also sits on the global marketing leadership team of the business. Prior to going in house, she worked at agencies Edelman and Pagefield on a broad range of clients across FMCG, media, pharmaceuticals and the third sector.
I’m looking for entries that demonstrate creative excellence, sound judgement and rigorous effectiveness. It was great to review so many brilliant entries in 2019, and for 2020 I’m excited to celebrate more work that starts conversation and builds reputation. I’m particularly looking forward to judging the ‘Diversity and Inclusion Company of the Year’ category – a topic close to my heart and one where we can all benefit from learning from best practice.
Jane Austin
Persuasion Communications
Jane Austin
Austin founded Persuasion Communications 15 years after working on both national and trade press titles. She prides herself on keeping ahead of trends in the creative industries and beyond, hosting regular monthly events where opinion leaders explore cultural shifts in everything from Instagram art to afro-visibility. Prior to launching she was an editor on several advertising, media and design titles, including Campaign and Shots.
At Cannes Lions last year, more than half the winners were from PR agencies, so I think we can agree that PR is now rightly acknowledged as a craft in its own right, rather than just a channel. But that does mean the bar is set high for this year’s awards: I’d like to see long-term impact beyond the bottom line rather than ’stunt’, and – as this is 2020 – campaigns that make life a bit easier for whole communities, not just individuals.
Rupert Smith
Rupert Smith
Director of communications
As a thirteen-year-old Rupert appeared in an ad campaign for a national newspaper with the tagline: “If you’re looking for a job in media, start with The Observer.” Since then he has worked for press agency SWNS, PR agency 72Point and national and regional news publisher Trinity Mirror (now Reach). More recently, Rupert was Director of Communications EMEA at Publicis Media before joining the team at Newsworks in October last year.
I am really looking forward to judging these awards and learning from some of the best. There is some really strong work going on across the PR industry and I am especially drawn to simple, creative ideas that deliver headlines and campaigns with lasting impact. Having worked in journalism, then in advertising and now back in the news industry I am really looking forward to judging these awards and learning from some of the best. There is some really strong work and storytelling going on across the pr industry and I am especially drawn to simple, creative ideas that deliver headlines and campaigns with lasting impact.

Continue reading original article...