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Copywriters Use These 4 Psychological Tactics to Write Attention-Grabbing Headlines

Entrepeneur 31 Jan 2020 04:00

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Copywriters Use These 4 Psychological Tactics to Write Attention-Grabbing Headlines
Image credit: PeopleImages | Getty Images

Many content marketers feel a headline can be as important, if not more important, than the content itself. In fact, a study found that 59 percent of articles shared on social media weren’t even clicked on by the user in the first place.

Whether your end goal is to educate, pitch, or sell, headlines are a critical component in your online marketing efforts, and readers use headlines to make a snap judgment about your content.

And the notion that people don’t have time to read is a fallacy. Research has shown that when we’re curious, we’re more likely to expend precious resources such as time to find out the answer.

The good news is that you don’t have to be a wordsmith or a literary genius to write great headlines. An effective headline isn’t about the words, but rather the brain science in play when someone pauses to read.

 

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