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‘This is for cord cutters’: Discovery aims to launch Discovery+ streaming service in early 2021

Digiday 21 Sep 2020 04:02
September 21, 2020 by Tim Peterson

Discovery is getting ready to officially enter the streaming wars.

Discovery plans to debut its direct-to-consumer streaming service — which will be called Discovery+ — in the first quarter of 2021, according to agency executives. Some agency executives had been told that the TV network group was aiming to launch the standalone streamer in the fourth quarter of 2020, but were skeptical of the timeframe given a lack of details about the service’s pricing, sponsorship packages and distribution plans. A Discovery spokesperson declined to comment.

Discovery CEO David Zaslav has teased the upcoming streaming service during the company’s earnings calls and at industry conferences, but the company has been light on details. Speaking at a virtual event hosted by Goldman Sachs on Sept. 17, he said the streamer will be coming to market “very soon.” Discovery has yet to officially announce the streamer’s name, but The Information had previously reported its name as Discovery+. Discovery filed a trademark for Discovery+ on July 10, according to a copy of the filing.

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