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Hearst takes Country Living Fair online with Instagram artisan market

Campaign 05 May 2020 08:52

Hearst UK is turning its annual Country Living Fair into an online event with a temporary virtual artisan market, masterclasses and celebrity interviews.

"Celebrate at home" will take place on 9 and 10 May across the publication's Facebook and Instagram channels. It will feature a range of experts, including Kirstie Allsopp, who will share tips on interiors, MasterChef finalist Giovanna Ryan, who will lead a cookery masterclass, and Sara Ward from Hen Corner, who will offer chicken-keepingand beekeeping tips.

In addition, Country Living has created a temporary virtual artisan market via the Instagram page @CLArtisans. During the event, consumers will be able to unlock discount codes. This has been designed to support the artisan community who usually sell products at its fair and have been impacted by the coronavirus crisis.

The live and on-demand content will become available cross-platform, in line with an event schedule to allow people to watch at the same time. It will also be available after the event.

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