Google to force advertisers to prove their identity

Campaign 23 Apr 2020 12:13

Google will introduce identity verification to all advertisers on its platforms in the next few years, giving web users more transparency about who is advertising on the web giant’s various channels. 

The move, which will begin in the US in the summer and roll out globally in the following years, is an extension of the ID verification policy that Google introduced for political advertisers in 2018. Since introducing this programme, Google said it has verified political advertisers in 30 countries.

Google makes tens of millions of pounds from fraudsters that use its search engine, a Times story revealed in November 2019. At the time, Google said it would launch an investigation. 

One of these, Bitcoin Trader, was found in 2018 to have run paid-for online ads that look like news stories featuring celebrities, such as the Duke and Duchess of Sussex. Campaign discovered that this execution was still running on YouTube and Duolingo in March. Bitcoin Trader, also known as Bitcoin Evolution, claims that "Harry and Meghan" are making a lot of money by trading in cryptocurrency.

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