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Ads We Like: Vodafone Idea highlights creative ways Indians are using 4G during lockdown

The Drum 27 May 2020 09:30

Vodafone Idea has launched a campaign in India to highlight how people are using 4G to cope with being stuck at home.

The campaign, called ’#ApnoKeSaath’ was created by BBDO, and shows how people are not only using 4G for education and to work from home, but also to learn new skills, instruments and languages during a lockdown.

The spot also salutes those who are teaching and extending a helping hand to those who are not as digitally equipped.

“Brand Idea believes that mobile telephones can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfil their dreams and lent a helping hand to others,” said Kavita Nair, chief brand and digital transformation officer at Vodafone Idea.

“Idea 4G’s campaign ’Online Seekho ​#Apnokesaath’ showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”

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VodafoneIndiaKavita Nair
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