Taking an SEO course could be the best thing you do for your business (and your résumé)

Mashable 09 Oct 2020 09:00
Search Engine Optimization (SEO) is the art and science of getting your website and content to show up on Google's first page. Not only is it a lucrative job on its own, but it's a skill every marketer should have.
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Whether you’re in marketing, a business owner, or consider yourself inherently tech-savvy, you’ve probably heard the term SEO (Search Engine Optimization) bounced around quite a bit lately — and for good reason. Search engine ranking can be one of the most important factors when it comes to a business succeeding in the digital age.

What is SEO?

SEO stands for “search engine optimization.” It’s the practice of strategizing the content and keywords on a web page and site in order to help it rank on Google, thus driving organic traffic to a website or digital storefront. Modern SEO isn't about tricking search engine algorithms — it's about the opposite: delivering the exact content a user is searching for and making the user happy.

Now that you’re primed on why SEO courses are a great skill for anyone to learn and what to look for when selecting a course, here are some of the top SEO online courses available. Ranging from university-level classes to quick and easy introductory courses, enrolling in one of these expert-led classes may be the best way to boost your business or help bring your résumé into the digital age.

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GoogleSEMRushKristina KledzikUniversity of CaliforniaSkillshare
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