Search

Free whitepaper: How Yext is empowering businesses to get Google right

The Drum 24 Jan 2020 03:15
Take control of how your brand appears in Google and deliver the answers customers are seeking about your business

With over 5.6 billion searches made by consumers every day, Google is the world’s most renowned search engine. Also operating Google Maps, one of the most popular local search and mapping apps, the accuracy of a business’s facts on Google can often mean the difference between succeeding or failing. With the launch of the Google My Business (GMB) API, business owners now have greater control over how their brand appears in the popular search engine while being able to manage in real-time crucial information such as opening hours, analytics, and directions (via Google Maps).

Yext’s new whitepaper is a definitive guide to how to master Google, which will help give you a competitive edge in retail. Packed with tips on maximising impact in local search you will learn how to claim your business through GMB, use its API effectively, and also work with the search experience cloud platform to perfect how your retail business is presented to consumers online.

“Without Yext, we wouldn’t have had any way to update our store hours across Google, which we now rely on to serve our community of customers with transparent, fast updates specific to their neighbourhood stores," according to Farryn Weiner, VP of marketing and brand strategy at Sweetgreen.

With the launch of the GMB API and its subsequent enhancements, Google continues to make it easy for brands to update the facts about their business in a way that reflects the real-time realities of how they operate. This three-part guide will show you how to seamlessly update these attributes through the Yext platform so that your listings are up to date and consumers can find your business for the features that make it stand out.

To access the full report for free, please fill out the form below.

Continue reading original article...