“The real growth area is hybrid”: The future of the events industry

What's New in Publishing 29 Oct 2020 06:40

Few sectors have been hit harder by Covid 19 than the events industry. Yet, what became clear from two sessions held during FIPP World Congress 2020 is that a new business model is emerging.

“Things will never be the same again,” said keynote speaker and Sterling Woods CEO Rob Ristagno in his introduction to What Next For Events? “Event businesses that can’t experiment with new models will be left behind. Copying and pasting what worked in person doesn’t work online. Just like it was said that the iPad would save the magazine industry, online platforms can’t be a silver bullet for the event world.”

Of course, the next 12 months are going to be challenging. But instead of waiting for exhibition halls to open again, companies that can adapt to this environment will not only be successful but will do so with bigger audiences than ever before.

61 per cent stayed on the platform for 30 mins to two hours, and 41 per cent was one to 10 hours.

Amy Thompson, Pocket Outdoor Media

What are delegates missing?

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CovidFIPPSterling WoodsRob RistagnoMike Hay
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