From $100M in debt to 98% growth in digital revenues: Lessons from Trusted Media Brands’ remarkable turnaround to profitability

What's New in Publishing 01 Apr 2020 07:30

Trusted Media Brands, the publisher of Reader’s Digest, has gone from being bankrupt twice (2009 and 2013) and struggling with 100M in debt, to becoming profitable again. Its digital ad revenues are now growing, and the company is diversifying into direct-to-consumer products and membership programs. 

TMB’s total digital revenue grew by 98% from January 2015 to December 2019, with a compounded annual growth rate of 19%, according to CNBC. 

The report adds that the company’s print and digital products now reach nearly 1 in every 4 adults in the US. And according to Comscore’s 2019 rankings, 1 in 3 of the company’s digital audience is millennial. What’s more, 27% of millionaire households in America read or visit a TMB property. 

Overall, the publisher has an aggregate audience of more than 80M unduplicated consumers, including a monthly digital reach of over 64M unique visitors, according to MediaPost.

The company did not disclose revenue figures but said that it’s expecting 6% increase in overall revenues and 48% growth in digital ad revenue for FY20.

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KintzerErricoReaders Digest Association