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“It’s a wild, wild world at the moment”: Honest insights from your peers during the corona crisis

What's New in Publishing 03 Apr 2020 07:00

Over the past week, we have had one to one discussions with leaders from publishers across Europe and the US to better understand how coronavirus has changed the industry. Join us for a candid look into how publishers are reacting to this crisis and their advice for going forward in these new times.

It’s a wild, wild world at the moment.

Jørgen Andresen, Head of Media at Børsen

Ever-growing news consumption, but what financial impact?

All of the interviewed publishers had huge growth in traffic, such as reporting the “best month in traffic since October 2008” or growth that was “off the charts”. However this new reader traffic has not resulted in increased revenues, due to the sudden drop in advertising (one publisher reported their ad revenue for March would be less than half of what they had originally forecast). Not only are there fewer businesses still operating and thus wanting to advertise, for programmatic there have been issues with companies blocking their ads from appearing alongside coronavirus content. And today, what isn’t coronavirus content?

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AftenpostenLidwine MalteteLa NouvelleRemy BecherSidney Glastad
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