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AOP CRUNCH 4.2: A coordinated, action-led approach is vital to achieving ethical advertising

What's New in Publishing 17 May 2021 07:00

The momentum behind ethical advertising is rapidly gaining traction. For the programmatic ecosystem, the call for change is sweeping through individual businesses and entire sectors alike. According to 62% of industry professionals, one of the most prominent challenges ahead is championing diversity and inclusion, while 50% are looking to establish more ethical approaches to data. In comparison, 59% of professionals cited recovering from the coronavirus pandemic as a key challenge.

There is evidently a strong desire to progress the ethical standards of advertising.

In the Association of Online Publisher’s (AOP) latest webinar, CRUNCH 4.2, we explored how attaining such a universal objective couldn’t be achieved by a single entity. Moderated by Kelly Jacobson Collins, Advertising Data Privacy Consultant, the panel of leading figures from agency, media owner and advertising intelligence backgrounds discussed how the industry can collectively attain effective, ethical programmatic practices.

Rethinking the route to brand safety

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Ryan SimoneAssociation of Online PublishersKelly Jacobson Collins
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