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A “really big, maybe even massive” Google search ranking algorithm update may be underway right now

What's New in Publishing 10 Feb 2020 09:38

Publishers and search experts have noticed major Google ranking fluctuations over the weekend, which points to the rolling out of a significant search algorithm update. Google hasn’t officially intimated any change, but the data appears to be pretty conclusive. 

There may be a really big, maybe even massive, Google search ranking algorithm update going on right now. Starting on Friday/Saturday the chatter within the SEO community as well as the signals from the automated rank checking tools began to explode.

Barry Schwartz, CEO of RustyBrick

Here are some of the ranking fluctuation reports compiled by Barry, from the leading rank checking tools. Notice the unusual spikes at the end that have been triggered over the weekend.

Mozcast:

SERPMetrics:

Advanced Web Rankings:

Accuranker:

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