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Q&A: TRIBE, the branded social content marketplace

What's New in Publishing 25 Mar 2020 07:15

Established in 2014, TRIBE is a tech platform that harnesses the power of micro-influencers to created trusted content for brands. Essentially a social content marketplace that lauds itself as ‘transforming how brands reach and engage consumers’, WNIP caught up with Lisa Targett, UK Manager at TRIBE to find out more…

Can you give us some background about your company?

TRIBE was founded six years ago by Australian TV and radio host, Jules Lund, who saw at first hand the power of social media after helping build the most engaged Facebook brand page in Australia. He discovered that, for the price of one sponsored post from a celebrity, fashion blogger or YouTuber, you could fill a campaign with 50 micro-influencers, all creating unique content. Since no-one had time to manually manage 50 influencers, Lund designed an app and TRIBE was born. TRIBE has offices in Sydney, Melbourne, New York, and London.

We like to think of TRIBE as the ‘next evolution of influencer marketing’ and we have already been responsible for the publishing of 650,000 pieces of branded content by global brands including Unilever, Diageo and Topshop. In essence, we exist to help brands take their social and digital media performance to the next level through the supply of unique content, created by real customers at a fraction of the normal speed and cost.

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TRIBELisa TargettJules LundDiageoTopshop