DoubleVerify, the media measurement company, launches new division to support digital publishers

What's New in Publishing 27 Aug 2020 07:00

DoubleVerify (“DV”), a leading platform for digital media measurement, data and analytics, has launched a new division to support digital publishers. The unit will spearhead DV’s direct relationship development with the publisher community, and aims to help publishers maximize revenue from their ad inventory whilst reducing friction with demand-side buyers.

The division, employing 60 staff globally, will guide publishers on data automation, campaign performance, media quality insights and delivery optimization in one place – helping publishers improve transparency, efficiency as well as maximizing inventory monetization opportunities.

“This division allows us to work even more closely with publishers to better understand their challenges,” said Matt McLaughlin, COO of DoubleVerify.

“Our goal is to offer publishers the right set of solutions that will enable them to accurately track revenue and gain clarity into how their inventory is perceived by digital buyers. In doing so, we can help publishers optimize performance, as measured by inventory yield.”

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DoubleVerifyMatt McLaughlinProvidence Equity PartnersMcLaughlinAryeh Lebeau