Vox Media introduces self serve ad tool for businesses, to run campaigns across premium publishers

What's New in Publishing 01 Oct 2020 06:00

The user-friendly tool will allow brands of all sizes to build custom ad units to run across a collection of trusted media brands 

Vox Media has announced Concert Ad Manager, a self-service tool giving brands, particularly small and medium size businesses, the ability to build and deploy advertising campaigns at scale, across premium publishers within the Concert and Concert Local marketplaces.

“Until now, scaled access to top tier publisher environments has been inaccessible to the vast majority of marketers”, said AJ Frucci, VP of Programmatic Advertising and head of Concert. “With Concert Ad Manager, we are extending the unique pillars of Concert – centralized access to the best publishers at scale, powered by a beautiful and effective creative solution – to a broader pool of marketers than ever before.”

Concert Ad Manager offers advertisers an effective, trusted alternative to reach audiences at scale on the open web, without compromising quality or brand safety. Advertisers can access inventory across the Concert marketplace including publishers like NBC Universal, Penske Media, Quartz, and more in addition to Vox Media’s 13 topically diverse networks –  reaching over 230 million unique monthly visitors. Brands will also have access to ad inventory across the Concert Local marketplace, that includes dozens of local media brands like Advance Local, Boston Globe, Chicago Sun-Times, Dallas Morning News, Star Tribune, Tampa Bay Times, and Texas Monthly, reaching 130 million unique monthly visitors. 

The announcement of Concert Ad Manager comes at a time when marketers are looking for solutions that offer high performance, quality, and access to scale. Concert Ad Manager will meet a growing demand from smaller and medium size advertisers to access this trusted and sought-after publisher inventory on the open-web and is currently testing with about a dozen brands including Jupiter, RéVive Skincare and Parallel Markets

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