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“There is no quarantine on dreaming”: Travel + Leisure editors on keeping audience engagement high during lockdown

What's New in Publishing 10 Jun 2020 06:50

Travel + Leisure magazine hosted a webinar looking at the luxury travel sector, both now and after Covid-19. A panel of editors from international editions around the world also examined how the magazine is tailoring its traditional content offering to meet the needs of audiences during the global lockdown. 

Travel + Leisure India webinar ()

Hosted by Sumeet Keswani, Deputy Editor, Travel + Leisure India and SA, the second in T+L’s new series of webinars also included input from: 

  • Jacqueline Gifford, Editor-in-Chief, Travel + Leisure US
  • Aindrila Mitra, Editor-in-Chief, Travel + Leisure India and South Asia
  • Chris Kucway, Editor, Travel + Leisure Southeast Asia
  • Alejandro Ortiz “Matu”, Editor-in-Chief, Travel + Leisure Mexico
  • Amber Li, Senior Editor, Travel + Leisure China

The team examined the effects of Covid-19 on the luxury travel sector, and explained how the various incarnations of the publication were tailoring their content to meet different audience needs around the world.

“Domestic travel is going to be the first thing to bounce back in the US, and likely many places in the world,” says Jacqueline Gifford, Editor-in-Chief, Travel + Leisure US. “People are craving nature, and outdoor spaces in general, and it has been interesting to see how are we are beginning to reimagine our own cities as cleaner, more cultural places, in a new world.

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Sumeet KeswaniTravel Leisure IndiaJacqueline GiffordTravel Leisure USChris Kucway