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TikTok could dethrone Instagram, says Snap founder, as 2020 heralds “a significant shake-up in the social media pecking order”

What's New in Publishing 21 Jan 2020 12:10

The winds of change are blowing hard at the onset of 2020.

Just days ago we reported about TikTok overtaking Facebook to become the 2nd most-downloaded app in the world. In the same week, we learned that Instagram’s growth is stalling and Pinterest has become the 3rd biggest social media platform in the US.

The news is a significant shake-up in the social media pecking order,” said Business Insider’s Tyler Sonnemaker. With eMarketer projecting a continued decline for Instagram, Snap CEO Evan Spiegel added fuel to the fire by suggesting TikTok could dethrone Instagram.

“I think it’s certainly possible” TikTok could become bigger than Instagram, Spiegel said during a fireside chat at the Digital Life Design (DLD) conference in Germany.

“Social media in its original construct is really about status, representing who you are, showing people that you’re cool, getting likes and comments, those sorts of things,” he explained. “This talent-based content is often more interesting than status-based content.”

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