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How a 72-year-old magazine beat the pandemic, re-hired staffers, and bounced back to business

What's New in Publishing 24 Jun 2020 07:00


It was late March of this year when San Diego magazine shuttered its operations and laid off most of its staff due to recently-imposed lockdown restrictions. At the time, publisher Jim Fitzpatrick stressed this was a temporary pause.

He was correct, according to Greg Dool writing in Folio:, who reports that “three months later, the 72-year-old publication says it’s back in business.”

“This month, we are happy to announce that we have reopened our doors. We’re excited to once again tell the stories of the people and businesses making San Diego the incredible city it is,” wrote editor-in-chief Erin Meanley Glenny on the magazine’s website.

“In total, 20 of the 37 staffers who were laid off in March have been re-hired, Fitzpatrick told Folio: in an email, adding that the plan is to eventually bring the staff back to full capacity, ‘but it depends on market conditions,’” Dool explains.

Because the magazine draws much of its ad revenue from public events and businesses, all of which were essentially closed, the decision was made to temporarily shut down … but all along they had full intentions of coming back into print when it made sense to do so.

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San DiegoGreg DoolFitzpatrickErin Meanley GlennyJim Fitzpatrick
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