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“More relevant and important than ever”: Flipboard, with 145M users, doubles down on local news

What's New in Publishing 12 Jun 2020 11:05

Popular content aggregator Flipboard has expanded its local news coverage feature to 15 new cities in the US and Canada. These include Kansas City, Mo.; Hartford, Conn.; Columbus, Ohio; and Montréal, Quebec.

Understanding the decisions state and local governments make and their impact on the community is not only important, but gives people a greater connection to their local leaders and the media. 

Marci McCue, VP, Content and Communications, Flipboard

The deep local coverage feature can be found in the Flipboard Explore tab under Local. It was launched in January across 23 North American metropolitan areas. Another 12 metro areas were added in March. The latest additions take the tally to 50 cities.

Source: PR Newswire

“Report about the situation on the ground”

The platform works with local publishers and content creators in each city to offer a curated experience based on the best sources. They include broadcasters and bloggers, as well as national media outlets that cover local stories. 

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