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Troika Consulting: Solve your publisher problems and help others to solve theirs

What's New in Publishing 31 Aug 2020 06:31

If you’ve never heard of Troika before, or maybe know the name, but not the definition, think of it as an enhanced group activity; a way to collaborate and deal with challenges in a meaningful and honest way. Developed by Keith McCandless and Henri Lipmanowicz as part of their Liberating Structures techniques and used in multiple industries, the idea of Troika lies in peer support participation.

And in the case of magazine publishing, it can be a highly effective way to break down creative barriers, as participants are invited to present their business problem and then get immediate, inspiring feedback and solutions.

‘Magazine publishers often get so caught up in the day-to-day of their business that taking a step back can be impossible,’ Nikki Simpson, Director of the International Magazine Centre, explains. ‘Troika’s give you the time, space and the mental energy to look at your longer-term goals and strategy.’

So how does it work? To start, participants are broken up into groups of four. Each group includes three publishers and one magazine publishing expert who acts as facilitator. The first round begins with one Troika member being the ‘client’, presenting a problem to the other two delegates and the facilitator. As the ‘consultants’, they then generate ideas, suggestions, advice and ways of doing things differently, before everyone switches roles and repeats the steps for the next person.

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International Magazine CentreKeith McCandlessHenri LipmanowiczNikki Simpson
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