Publishers can now determine exactly how much traffic is generated from Google’s News tab

What's New in Publishing 22 Jul 2020 10:13

Google claims it sends people to news sites over 24 billion times a month, helping publishers build audiences and drive economic value. 

Now, thanks to a new feature introduced by the search giant, publishers can see for themselves precisely how much traffic Google’s News section really sends through.

“Today we’re launching 📢  a new search type filter: News! 📰

Google announced in a tweet a few hours ago, complete with exclamation mark and emojis. It clarified: “Now you can analyze traffic coming from the News tab on Google Search.”

In other words, publishers will now have the ability to filter and analyze traffic coming in from the News tab in search results, allowing them to isolate traffic and impressions generated specifically from the News section.

Earlier it was only possible to filter the data in Google’s Search Console performance report by Web (All), Image and Video. With the addition of News, this is how it looks like in the updated Search Console:

Google says the ability to filter traffic data from the News tab is a feature that has been frequently requested.

The Search Console performance report, in addition to showing the number of clicks received, also indicates:

All this data can then be broken down even further with different filters, of which News is now one.

Related links from Google, for publishers:

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