“Publishing got to the stage where it was disposable”: How OutThere pivoted to find a unique voice online

What's New in Publishing 13 Nov 2020 07:10

Today we hear from Uwern Jong, Founder and Editor-in-Chief of OutThere magazine. He talks to us about the luxury LBGT+ travel brand’s journey over the past decade, including how he’s grown print readership, and how the pandemic has impacted travel content.

He also discusses how he went about revamping the site’s digital strategy, and what results he’s seen.

In the news roundup the team discusses Cosmo launching its own wine brand, the NYT’s great results, and ask if Europe is too dependent on English-language news to tell its story. Oh, and how the media covered the US election.

Here are some highlights:

Spotting a gap in the market

I was fortunate enough to sell my part of the business, and with the proceeds, take myself off travelling.  I then started to realise that there wasn’t really inclusive travel media or advice for people like me. I didn’t identify or see myself in what was rather undiverse really, mainstream travel publications, and even the magazines for the LGBT community that I subscribed to, was so focused on how I was supposed to live my life as a stereotypically gay man.

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Uwern JongOutThere magazineCosmoNYTOutThere
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