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“We’re going full throttle”: How publishers are adapting to the pandemic

What's New in Publishing 07 Jan 2021 08:24

The pandemic has been tough on publishers worldwide. Despite the enormity of challenges, quite a few have reported growth. A new research report by M&A firm Media Advisory Partners and content-services company Long Hill Media looks into how they’re doing it. 

The report, How media companies are adapting and finding success in a time of pandemic, is based on in-depth interviews with 25 C-suite executives (23 of whom are CEOs). They represent a broad profile of media companies, in terms of size, revenue, market (B2B/B2C) and business models. The report covers their business priorities, new initiatives, pain points, revenue performance and future plans.

Source: How media companies are adapting and finding success in a time of pandemic

“There’s a lot going on”

“All are growth oriented. All are innovating with new business lines and new served markets,” writes Tony Silber, President, Long Hill Media. “From digital products to virtual events, from research and data to lead generation and subscription boxes there’s a lot going on.” 

The full report is available here:
How media companies are adapting and finding success in a time of pandemic

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Long Hill MediaMedia Advisory PartnersTony SilberSilberCEOs
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