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“A growing interest for reading magazines”: Subscription app sees 62% rise in downloads globally

What's New in Publishing 14 Apr 2020 07:45

Mindfulness & Health, Puzzles and Home & Renovation reading soars during lockdown

With nations across the world having to adapt to restrictions caused by the coronavirus, magazine subscription app Readly has noted a clear shift in the reading habits on its platform. With its ‘all-you-can-read’ subscribers turning to Readly for facts, inspiration, entertainment and distraction, a pattern is evolving in different markets.     

British Reading Habits Changing 

The analysis compared user activity during March 2020 compared with February 2020 and March 2019. A number of categories showed an increase outpacing previous months for British readers, in particular: 

•    Crosswords and Puzzles: Up by 28% since last month (and 23% since last year)
•    Mindfulness & Health: Up 21% since last month (and 19% since last year)
•    Home and Renovation: Up 18% since last month (and 14% since last year)
•    Gardening: Up 14% since last month (and 13% since last year)

With a constant stream of coronavirus related news and social media updates, and a population learning to live in confinement, it appears readers are looking at solutions to help with anxiety and to maintain their wellbeing and keep their minds sharp. In addition, with so much time set to be spent at home, undertaking small tasks to keep engaged and improve home life is clearly a priority for readers. Public Health England’s new advice on mental health and wellbeing during the outbreak supports mindfulness and focusing on activities that can boost your mood and keep your mind active and accessing a garden if possible.

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