TikTok, with more downloads globally than Facebook, enters 2020 with big plans for publishers and advertisers

What's New in Publishing 16 Jan 2020 08:00

TikTok has surpassed 1.5B downloads on the App Store and Google Play, according to Sensor Tower. The app reached an all-time high of 220M installs in Q4 of 2019 (a 24% increase over Q3 2019).

It became the second-most downloaded app worldwide in 2019, after WhatsApp, and ahead of Facebook and Messenger. Sensor Tower also reports that TikTok’s revenue grew by 540% YoY in Q4 of 2019.

Source: SensorTower

“It’s captured the zeitgeist”

The app continues to record high engagement levels as well. “On average, a user opens the app about nine times a day and spends more than 45 minutes on the platform,” says Eric Jacks, Chief Strategy Officer for Los Angeles-based studio Collab, which has helped brands jump-start their TikTok accounts.

“In our seat, you’ve got one or two decisions to make: You can continue to fight the Facebook algorithm or continue to look for new greenfields,” says business news publisher Cheddar founder and CEO, Jon Steinberg. “Engagement on TikTok has been great – reaching 173M views last month (December 2019).” 

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