Honda Power Products multi-channel campaign the first from SouthPaw

The Drum 23 Mar 2020 03:00
Southpaw are lead strategic creative agency for Honda Power Products

Honda Power Products has launched a multi-channel advertising campaign to support the launch of its new lawn and garden cordless range.

The campaign conveys the long-lasting power of the Honda cordless products, that also celebrates the energy and passion of the gardeners that use them. The work launched across Europe in March and will run across digital, OOH, press, in-store and at events.

Southpaw has worked with Honda Motor Europe for the past 50 years and it is the lead strategic creative agency for Honda Power Products. Honda have been producing lawnmowers for over 40 years, and as a result it has grown to be recognised as one of the world’s most reliable garden equipment manufacturers, something which sets them apart from its competitors.

The creative work aims to focus on people, different environments, terrains, weather conditions and times of the day, that the new cordless range can be used. The tagline; ‘Power that lasts – for the gardener that just keeps on going’ has been developed to highlight the enduring power of the Honda products and the gardeners themselves.

Nikhil Menon Nayar, marketing and communications – section manager, Honda Power Products, said: “Our ambition for this Pan-European integrated launch campaign is to stand apart from the competition by confidently positioning Honda’s new Cordless range as the best in class within the Lawn and Garden sector for performance. Southpaw’s strategic approach really helped us to identify our core consumer insights, and from there we’ve been able to build a campaign that really resonates with our consumers. This is just the beginning of a new direction for Power Products and we will continue to build on this momentum.”

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Honda Power ProductsHondaHonda Motor EuropeNikhil Menon NayarEurope