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Unilever suspends Facebook and Twitter advertising through 'at least' end of 2020

Campaign 26 Jun 2020 05:42

Unilever has become the latest company to boycott Facebook advertising. The CPG giant announced on Friday that it’s pausing all ads on Facebook, Instagram and Twitter throughout "at least" the end of the year.

"Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S. Continuing to advertise on these platforms at this time would not add value to people and society. We will be monitoring ongoing and will revisit our current position if necessary," the company said in a statement.

The statement added that Unilever will maintain its planned media investment in America by shifting spend to other media.

According to CNBC, Facebook and Twitter shares both fell more than 7 percent after the Unilever announcement.

"Through [the Unilever Responsibility Framework], we are actively engaging with all digital platforms to make meaningful change and impact trust and transparency," Unilever’s statement says.

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