Search

“Without technology content is nothing”: What is a media company nowadays?

What's New in Publishing 24 Sep 2020 07:15

“It’s about helping people find their way in a life that’s become complicated.”

Marc Walder is living proof that fortune favours the brave. Over the last 13 years the CEO of Swiss media group Ringier has spearheaded a quite astonishing digital transformation at his company, branching out into marketplaces, ecommerce, ticketing and classifieds by buying up and successfully embedding a range of businesses.

With 72 per cent of Ringier’s EBITDA now coming from digital activity, it is fair to say the former tennis pro is playing a blinder. “Media companies in the 21st century need to be bold, courageous, ask questions, step into the learning curve and look beyond the business their in,” Walder advised during a wide-ranging discussion at FIPP’s World Media Congress 2020. “And they have to deliver good independent journalism.”

Ringier’s journey to becoming a broadly diversified business started when the company was at its peak. “I talked to the shareholders after we had one of our best years and said: ‘If we are all very honest it will never be as good again’,” Walder recalled. “We started the transformation and created new revenue streams into classified business and digital marketplaces.

Continue reading original article...

Tags

Ringier
You may also like