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Cheat Sheet: TV networks, video platforms and publishers pitch advertisers at the IAB’s Fall Marketplace

Digiday 15 Sep 2021 04:01
Illustrated TVs that evolve from a small TV to a larger TV in 5 panels.
September 15, 2021 by Sara Guaglione

Four months after TV networks, connected TV platforms, streaming services and video publishers pitched advertisers at the Interactive Advertising Bureau’s Digital Content NewFronts, the industry organization hosted another event for TV networks, CTV platforms, streaming services and video publishers to pitch advertisers.

Held on Sept. 14, the inaugural Fall Marketplace — seemingly a descendant of NewFronts West — featured TV, streaming and digital video sellers pitching their wares and industry executives discussing topics like diversity in media, the fragmentation of streaming video audiences and, naturally, podcasting.

Numbers to know:

  • Streaming video viewers now span more than 70 million U.S. homes, according to the IAB.
  • Facebook said 2 billion people watch in-stream eligible videos each month on the social media platform.
  • Half of Disney’s ad sales business will be addressable — allowing ads to be targeted at the household level — in three years and make up the majority of its business in four, according to Daneille Brown, svp of data enablement and category strategy at Disney Advertising Sales.

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Interactive Advertising Bureaus Digital Content NewFrontsCanela MediaSheryl GoldsteinIAB
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