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How Channel4 is expanding its in-house content agency

Digiday 03 Jun 2020 04:00
June 3, 2020 by Lucinda Southern

U.K. broadcaster Channel 4 is looking for its in-house content shop to expand beyond linear programming.

4Studio spends most of its time creating promotional social content to drive tune-in for its TV shows. The rest of the time will be spent working on branded content for social platforms on a built-if-sold model and it will also develop a slate to take to market. The move diversifies the broadcaster’s digital revenues — which were mostly from on-demand platform All 4 — and brings its content creation in-house: Previously, a lot of Channel 4’s social content creation was outsourced to production shop and media brand Little Dot Studios. 

Head of studio Matt Risley was midway through moving to U.K. city Leeds — home of the studio — before the pandemic hit, putting a pin in the moving plans and keeping him temporarily in London. But the new ways of working suit the studio for now.

“We’re set up to be agile and scrappy, these are multiskilled creatives who can make stuff in their bedrooms,” said Risley.

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Little Dot StudiosMatt RisleyJungle CreationsUniladMatt Ford