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News: MOI and ALIAS create "first truly global centre of excellence for account-based experience"

B2B Marketing 25 Jun 2020 10:46

B2B agency MOI Global has acquired account-based marketing agency ALIAS Partners.

The move will merge the considerable ABM forces of both agencies – and enables MOI to use its fully integrated, global scale to strengthen and expand the proven account-based experience (ABX) methodology of ALIAS. MOI’s capabilities in digital and data intelligence, as well as its existing ABM technology partnerships, will further bolster the agency’s offerings.

MOI's UK, US, Singapore and Middle East offices will provide local support, management and knowledge for ALIAS' global ‘Collective’ of ABM experts, tech partners and integrated capabilities.

MOI is an integrated agency that uses creative thinking, strategy, design, data, content and event and media expertise to create experiences and transform businesses at scale. ALIAS helps B2B companies build revenue and confidence through account-based marketing.

MOI’s global MD, Matthew Stevens said:  "ALIAS joining MOI means we've created the first truly global centre of excellence for account-based experience. Welcoming ALIAS into the MOI family was an easy decision – they enable sales and marketing to work together to make the ABM triangle fully obtainable, from top to bottom, with data at its heart. Together, we can surround any account with any channel, at any time, anywhere in the world."

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