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“Facebook has refriended Australia”: Will restore news on its platform

What's New in Publishing 23 Feb 2021 10:57

Australia agrees to amendments in proposed law. Facebook reverses news ban.

Facebook has agreed to restore Australian news on its platform following an agreement with the government on amendments to the media code that would’ve forced Big Tech to pay for news. 

After further discussions with the Australian government, we have come to an agreement that will allow us to support the publishers we choose to, including small and local publishers. We’re restoring news on Facebook in Australia in the coming days.

Campbell Brown, VP, Facebook Global News Partnerships

“It’s always been our intention to support journalism in Australia and around the world,” she added, “and we’ll continue to invest in news globally and resist efforts by media conglomerates to advance regulatory frameworks that do not take account of the true value exchange between publishers and platforms like Facebook.”

This will lead to the restoration of plans to pay publishers for content appearing in the Facebook News tab in Australia. Facebook will also now be free to negotiate deals directly with publishers, with forced arbitrations looking very unlikely.

Australia’s biggest locally-owned media company, Nine Entertainment, welcomed the resolution. A spokesman said it looked forward to resuming talks with Facebook about commercial arrangements.

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FacebookAustraliaJosh Frydenberg
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