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Your Email Marketing Is Destined to Fail Without These 3 Essentials

Entrepeneur 14 Sep 2021 12:30

Don't underestimate the power of a well-crafted email-marketing strategy; it can make or break your business.

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Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on every device, email marketing has held steady as the favored channel for consumers. When used well, this platform can help you attract, convert, close and delight your buyers. Don’t underestimate it — your company's email strategy can make or break you.

When it comes to building a successful email-marketing strategy, there are three specific elements that will help you achieve your business goals or move you further away from them, depending on how well you use them.

Let's take a closer look at each of them. 

1. Frequency

Nobody wants to get ten emails a day from a subscription. It doesn’t matter if the content is brilliant, useful or undeniably accurate. Your leads will get annoyed if you send them too much information. Even though they might read it (with some luck), at some point, they’ll feel bothered and eventually click the unsubscribe button.

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Sheena Iyengar