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News: Access Intelligence Group strengthens strategic leadership team with head of corporate strategy and planning and CMO appointments

B2B Marketing 17 Dec 2020 01:16

Access Intelligence, marketing and communications intelligence and reputation management, has appointed Phillip Palmer as head of corporate strategy and planning and Michelle Goodall as CMO for the Group. 

Both appointments are a part of Access Intelligence’s growth plans. Both will work across the Group’s brands, including Vuelio, Pulsar, and ResponseSource.  

Phillip joins from his previous role as head of research and insight at behavioural planning agency Total Media. Michelle joins from community and messaging platform Guild, where she was the head of marketing. 

Joanna Arnold, CEO of Access Intelligence, said: “We are delighted that Michelle and Phill have joined the team. They bring a wealth of experience in helping organisations with data, strategy, marketing communications, digital marketing, media intelligence and research.

This combination brings an understanding of the complex ecosystem between organisations, brands, consumers, audiences, and other stakeholders we help with our brand portfolio.Their complementary areas of strategic expertise will ensure we continue our growth by building technology and services to help clients improve their marketing and communications through intelligence, easing the flow of information between all stakeholders.”

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Access Intelligence GroupPhillip PalmerMichelle GoodallCMO for the GroupVuelio