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How Amazon’s Twitch is helping media companies connect with a new and dynamic audience

What's New in Publishing 02 Dec 2019 06:15

In recent years, the Amazon-owned livestreaming video platform Twitch has become an increasingly attractive option for both brands and media companies who want to engage with young audiences. A site that was largely built on gaming activities has now evolved and features all kinds of content, including video from media behemoths like The Washington Post, Sky News and Cheddar.

Burkhard Leimbrock, the Commercial Director at Twitch for the EMEA region, has been tasked with building relationships with brands in the DACH region and beyond.

At DIS 2020, he will be explaining how the platform works with its partners in Europe and how media companies have engaged with young demographics via livestreaming.

Here he talks about how some of those partnerships have worked and gives us a few clues as to the future direction of the platform.

What is your personal background? How did you end up at Twitch? And what is your role there?

My name is Burkhard Leimbrock and I’m the Commercial Director at Twitch for the EMEA region. I came to Twitch over three years ago to help them build a team in Germany and the DACH region more broadly. Over the past three years I have helped build business and advertising relationships not only in DACH but across Europe, particularly in France and the Nordics. I have also initialised partnerships with advertising resellers in countries like Turkey and Spain.

And what commercial innovations excite European media companies?

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Twitch TeamEuropeDACHBurkhard LeimbrockEMEA