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Business on the Move, featuring DFS, Denny’s and The British Heart Foundation

The Drum 30 Apr 2021 11:00

Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers.

Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at DFS, Denny's, and The British Heart Foundation.

Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection.

If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com for consideration before next Thursday.

Account wins

The UK’s leading sofa retailer, DFS has announced it has appointed Pablo as its new agency for strategic and creative advertising. Following an extensive pitch process managed by the AAR, the furniture retailer awarded the account to Pablo based on the strength of their creative response to brief and cultural fit with DFS. Pablo will work with DFS on the creation of a new brand platform to launch in the autumn.

Media and marketing services company Engine has been named the social agency of record for WarnerMedia’s nearly one-year-old streaming service, HBO Max. Engine has supported HBO brand and social activities for over three years now. Together they’ve been awarded for Best Branded Social (2020 Webby’s) in addition to Clio and One Show awards for campaigns like ’Recommended By Humans’ and ’Sopranos Nicknames.’

As Denny’s enters the next phase of its brand revitalization, which includes a greater emphasis on innovation and inclusivity, it has selected Anomaly as its creative agency of record. Anomaly was selected via a competitive review process due to its culturally centric marketing expertise and deep understanding of reaching the brand’s guests. Today, more than 50% of Denny’s guests are from multicultural communities.

BBDO Singapore has been appointed by the award-winning cloud technology company, Xtremax, to work on their branding initiatives. Currently, Xtremax hosts more than 500 government websites and has been a significant partner to a large number of Singapore’s government bodies.

Ongoing Pitches

The race for the Virgin Atlantic and Holidays account continues, with Mother, Uncommon Creative Studios and Lucky Generals taking the lead. The review was called after the brands parted ways with former agency Abbott Mead Vickers BBDO following a year in which the airline’s survival was in question.

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