Pitch Update: O2 and TfL pitches paused, BBC retains Havas Media Group

Campaign 29 Apr 2020 02:21

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O2 is the latest brand to pause its CRM review because of the coronavirus crisis. The telecoms brand has been working with AAR on the process, holding initial meetings with agencies in March using video-conferencing software. The brand has worked with Lida (which was rolled into M&C Saatchi in January) for nine years.

Transport for London’s ad review has also come to a halt as it focuses resource on "resuming our services when it becomes appropriate". Having held pitch presentations with Adam & Eve/DDB, M&C Saatchi, Ogilvy and incumbent VCCP in February, TfL had planned to appoint a winner in the spring. 

Miranda Leedham, head of customer marketing and behaviour change at TfL, said: "The responses were varied, with distinct strategic and creative approaches, and we therefore wish to conduct qualitative and quantitative research to provide audience-based insights into the proposals and support the decision-making process.

"However, as we all experience these uncertain times together, we do not think now is the right time to undertake this research, and we will also need the focus of our team and agency to be channelled on resuming our services when it becomes appropriate. We have therefore decided to pause the selection process until we reach a period of more certainty."

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