How El Diario caters for readers who can’t afford to pay: The Media Roundup

What's New in Publishing 14 Sep 2021 07:10

El Diario’s 61K member-strong business model caters to those who cannot pay

I love this one. Too often over the past few years I’ve heard people justify hard paywalls with statements like ‘good journalism costs money to produce’. That’s true – but it should be the start of the conversation, not the end. What, for instance, about the people who can’t afford to pay for news? Do they not deserve to be informed about the world in which they live? And where do they then turn for news except the disinformation-rife ecosystems elsewhere online?

In Spain El Diario is taking an approach that prioritises that cohort: “the brand caters to those who cannot afford to pay for membership by offering reduced pricing and zero fee options. ‘Our members don’t pay us to read the news; they pay us to support our journalism to build a better and more democratic society,’ said Esther Alonso, El Diario’s Marketing and Membership Programme Director.”

El Diario’s 61K member-strong business model caters to those who cannot pay

The entire write-up is worth your time, for insight into how that zero-fee scheme works. We need more of this. As much as it’s true that journalism doesn’t exist without financial support from readers, it’s also true that there’s no point in it if it doesn’t help the public.

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Esther AlonsoEl Diarios Marketing and Membership Programme DirectorEl DiarioSpainAmazon
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