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News: Acquia acquires Widen. We spoke with their CMO to learn more

B2B Marketing 21 Sep 2021 08:19

Acquia has announced that it has acquired Widen – a cloud-native maker of digital asset management (DAM) and product information management (PIM) software. In order to learn more about this acquisition and what it means for Acquia, David Rowlands, editor at B2B Marketing, spoke with Lynne Capozzi, CMO of Acquia.

First things first: Who is Acquia?

Acquia is a long-established leader in managing textual website content. With open-source Drupal at its core, the Acquia digital experience platform (DXP) enables marketers, developers and IT operations teams to quickly develop and implement digital products and services.

Widen acquired to expand this DXP strategy

When asked why Acquia has acquired Widen, Lynne Capozzi said that, simply put, it’s to obtain two additional pieces for its DXP platform: DAM and PIM. These additional products will enable users to manage content outside of just text content. Although through Drupal, Acquia has always offered the ability for users to manage their text-based content, the acquisition of Widen will allow users greater control over things like images and videos.

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