Substack invests in… podcasts: The Media Roundup

What's New in Publishing 21 Jul 2021 06:30

Substack makes first major podcast investment

Surprise surprise, Substack has looked at the podcast industry – where the gap between ad revenue and time spent with the medium is enormous – and the $ signs have lit up. As a result, it’s funding the launch of a new podcast network called Booksmart Studios.

Shows will be available everywhere, but paid subscribers will get access to extra content. A number of podcasters have been paid six-figure advances to launch the service.

But of most interest is its investment in tools to get audio directly into your inbox. Substack is one of the few email platforms that supports uploading MP3s or even recording audio directly into a newsletter. This opens some very interesting doors for podcasters and publishers alike in terms of building podcast listenership and communities via email.

Subscription pricing strategies for publishers: Data, long-term view, lots of tests and risk-taking

Another great piece from The Fix on some of the key lessons from the INMA’s Subscription Pricing report. It looks at the three methods publishers use to keep subscribers engaged – and stay subscribed – along with some case studies of these techniques put into practice.

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