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How creativity can drive business results: Adobe, Lego, Unilever, IBM and Diageo will show the way

The Drum 07 Apr 2021 03:00

A year on from Covid-19’s first lockdowns, nations and economies seem to have better control and growth is on the mind as a semblance of recovery is in sight, particularly in Asia Pacific.

Even within this chaotic situation, the region has shown signs of faster recovery than many other parts of the world and are even providing learnings to other parts of the world on how best to navigate through the challenges. While that is heartening news, it also leads to the question on how ready are brands from a creative standpoint to navigate this new and emerging reality?

To help marketers unravel this critical puzzle, The Drum and Adobe have put together a power-packed panel with senior representatives from formidable brands like Lego, Unilever, IBM and Diageo. These top brand leaders will come together for a 60-minute session with live Q&A and deep-dive into the key challenges that the marketers and creatives are facing in producing content that engages customers as well as connects with them, at scale.

  • The changes that the brands have had to navigate and adapt to since the pandemic began

  • ​The evolving creative approaches

  • Raising the role of creativity in driving business goals

  • The emerging face of creative collaboration in the new world

This webinar is one that you won’t want to skip – it is your chance to learn from industry peers on how creativity can become actionable in driving business results. Register here.

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