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What was new in adtech this July

What's New in Publishing 31 Jul 2020 06:23

July kicked off with the California Consumer Privacy Act (CCPA) officially being enforced. The act relates to the selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating orally, in writing or by electronic or other means, a consumer’s personal information by a business to another business or third party for monetary or other valuable consideration – got it! However, there are still questions as to what counts as selling information and which party manages the opt outs, according to Adweek.

Amidst brands boycotting Facebook, it would appear faith in social media platforms, on the whole, is diminishing. A report from the World Federation of Advertisers (WFA) finds nearly a third of major brands have paused ad spend on social networks. As WARC reports, while just 5% of some of the world’s largest brands have made the decision to withhold spend, a further 26% stated they are likely to do so.

It comes at a time when big brands such as Microsoft, Unilever, and Coca-Cola have stopped advertising with Facebook due to the way it handles misinformation and hate speech following calls from advocacy group Stop Hate for Profit. The Drum questioned the industry representatives on where they believed ad spend would go if Facebook were to disappear overnight.

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