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EE demonstrates 5G prowess with streamed AR Bastille gig

The Drum 29 Nov 2019 01:09
EE demonstrates 5G prowess with streamed AR Bastille gig

EE has demonstrated the robustness of its 5G with a live augmented reality stunt which saw a Bastille gig streamed live to three UK cities.

The real-time demonstration treated disembodied commuters across Liverpool and Edinburgh to 360 degree footage of the bands Birmingham gig, illustrating the bandwidth prowess of the next generation service using mixed reality glasses provided by Nreal paired with a Samsung Galaxy Fold.

Pete Jeavons, marketing communications director at BT and EE commented: “With 5G, our customers can enjoy immersive experiences no matter where they are, even during their commute and in the busiest places. We’re saying goodbye to the days of refreshing our screens while waiting to get out of the station into a less congested area. This extraordinary AR performance from Bastille in three cities simultaneously, is a great demonstration of what’s now possible for our customers with 5G.”

An upcoming brand campaign from Saatchi & Saatchi London is scheduled for January to demonstrate what the 5G network is capable of amid fierce competition from rivals such as Three.

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BastilleLiverpoolUKPete JeavonsSaatchi