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The World's 50 Most Influential CMOs in 2020

MarketingProfs 14 Oct 2020 02:00

Phil Schiller of Apple was the most influential chief marketing officer (CMO) in the world this year, according to recent research from Forbes, Sprinklr, and LinkedIn.

The ranking was based on three criteria: brand performance as measured by an analysis of social media shares, likes, retweets, and comments; personal influence as measured by an analysis of news, blog, Web, and Twitter mentions; and industry and internal influence as measured by an analysis of content on LinkedIn. (See more, below, regarding methodology.)

Schiller, who stepped down from his role over the summer, was found to be the most influential CMO globally based on the study's criteria.

Stephanie McMahon of World Wrestling Entertainment ranked second; Fernando Machado of Restaurant Brands International ranked third; Jens Thiemer of BMW Group ranked fourth; and Olivier Francois of Fiat Chrysler Automobile ranked fifth.

Industry breakdown

Tech was the industry with the most CMOs on the list (16 out of 50), followed by Financial Services (5) and Restaurants (5).

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