Salesforce acquires analytics platform Tableau

B2B Marketing 11 Jun 2019 10:40

The CRM company signs definitive agreement to acquire Tableau to ‘supercharge’ customers’ digital transformations worth $15.7 billion.

Salesforce and Tableau have entered into a definitive agreement under which Salesforce will acquire Tableau in an all-stock transaction worth $15.7 billion, based on the average price of Salesforce’s shares as of June 7, 2019.

Salesforce hopes the acquisition will mean the company plays a greater role in driving digital transformation, enabling companies to tap into data across their entire business and surface deeper insights to drive intelligent customer experiences and accelerate innovation. The aim is Tableau will make both Customer 360 and Salesforce’s capabilities stronger with its self-service analytics platform used by more than 86,000 companies around the world.

Salesforce and Tableau are aiming to tap into the worldwide spending on technologies, which IDC projects will enable digital transformation to reach $1.8 trillion in 2022.

Following the acquisition close, Tableau will operate independently under the Tableau brand and will remain headquartered in Seattle, Washington. It will also continue to be led by CEO Adam Selipsky and the current leadership team.

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SalesforceTableauCEO Adam SelipskyGoogleMarc Benioff
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