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News: CI Group introduces event safety app

B2B Marketing 12 Jun 2020 08:49

Events and marketing organisation the  CI Group has introduced an app Liber, which lets users know whether or not they are in a Covid-19 free space. 

CI Group is also developing a temperature feature that allows individuals to take their own temperature, also those of other people around them and links to the venue’s temperature check system to allow entry. By downloading the app two weeks before an event and remaining contact free from others, attendees will be able to go to events safely. 

The app will be previewed by CI Group to a large audience of CEOs, event planners and marketing managers  as part of a virtual event on 18 June at 1 pm. 

In a recent report, VisitBritain forecast the total loss for the events industry could be £58bn this year.  Business events within the UK have seen significant impact with cancellation levels of 55% in Q2 and Q3. 

David Watt, CI Group CEO said: “ As we understand digital, data and events, that puts us in a unique position to be able to roll Liber out across the industry.  We just need some simple connectivity to the Government’s Track and Trace when it’s available. It’s a great opportunity for them to show their commitment for this £400bn plus market and help to save hundreds of jobs, simply by providing access.”

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