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Are You Ready to Start With Paid Media? Here's What You Need to Know.

Entrepeneur 01 Jul 2020 04:30
Are You Ready to Start With Paid Media? Here's What You Need to Know.
Image credit: Thomas Barwick | Getty Images

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This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT step in your business then we encourage you to check out Entrepreneur NEXT powered by Assemble.

Do you want to grow your business and reach more audiences that convert into leads? Then a tactic that can help expand your business is paid media, a method of using promoted (paid for) content such as social media posts, video ads, pop-ups, etc. to reach target audiences. Essentially, paid media is content that businesses pay for to reach more people. 

For some, dipping their toes into paid media is intimadating, however, with understanding of best practices, you're experience will be much more enjoyable. Here are a few tips to get you comfortable with paid media.

Establish goals. 

An excellent paid media strategy starts with setting goals. If you don’t know where you’re headed, how do you know where to go? To start building a paid media strategy, you’ll need a basic understanding of Key Performance Indicators (KPIs). KPIs are a measurable value that indicates progress in achieving the overall goal. Some examples of KPIs are impressions, conversions, and website traffic. These metrics can give you insight that helps determine how well your content is performing.  

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