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Purpose Awards EMEA 2020 shortlist revealed

Campaign 26 Jun 2020 08:15

The shortlist for the Purpose Awards EMEA 2020 – the awards scheme from PRWeek, Campaign and Third Sector – has been revealed.

The awards, previously called the Campaigns for Good Awards, are open to agencies, brands, public-sector bodies, charities and NGOs throughout EMEA. They recognise steps taken to use creative ideas successfully to further positive causes.

The winners will be announced online in September on PRWeek, Campaign and Third Sector.

Chair of the awards judges was Sue Tibballs, chief executive of the Sheila McKechnie Foundation. Click here to see the full list of judges.

Thanks to all the judges for their hard work and to everyone who entered. The full shortlist is below.

Brand-led: Best Environmental Cause Campaign

  • "Becoming water smart, for good" by Interel for Ecolab
  • "Dove fights plastic waste" by MullenLowe Salt for Dove
  • "Fight fire with fire" by DeVries Global for Zippo
  • "Holland & Barrett becomes first UK retailer to ban wet-wipes" by Pegasus for Holland & Barrett
  • "Think before you thank" by The Romans for Ovo Energy

Brand-led: Best Equality & Inclusion Cause Campaign

Collaboration: Best Fundraising Campaign

Collaboration: Best Environmental Cause Campaign

Collaboration: Best Health Cause Campaign

Collaboration: Best Equality & Inclusion Cause Campaign

Public Sector: Best Environmental Cause Campaign

Public Sector: Best Health Cause Campaign

Public Sector: Best Equality & Inclusion Cause Campaign

Specialist: Best Use of Creativity

Specialist: Best Use of Digital/Social Media

Specialist: Best Use of Celebrity and/or Influencers

Specialist: Best Proof of Authenticity

Charity or NGO: Best Environmental Cause Campaign

Charity or NGO: Best Health Cause Campaign

Charity or NGO: Best Equality & Inclusion Cause Campaign

Charity or NGO: Best Public Awareness Cause Campaign

Charity or NGO: Best Fundraising Campaign

Organisation Award: Agency of the Year

Organisation Award: Brand of the Year

Winners of the following categories will be announced at the reveal:

Click here to read about the winners of the Campaigns for Good Awards 2019.

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Sue TibballsSheila McKechnie Foundation